Frieda Creates
California
US
ABOUT
I'm Frieda. I came back to painting later in life and had no idea how to get anyone to see it. Pinterest is how I figured it out, and I'm here to help you do the same.
Painting came back to me after years away. When I returned to the canvas, the work evolved through intuitive layers, guided by color and light. And then came the question every artist eventually faces: now what? Who will see it?
I had a Pinterest account back then. A few boards, very little experience. I didn’t know how to make a Pin, let alone use the platform to share my art. So I learned, slowly and methodically, the way I approach everything.
What I uncovered changed how I think about being an artist online. And it worked well enough that other artists started asking me how.
Pinterest isn’t another platform you need to feed constantly. It’s a search engine that happens to be visual.
Here’s what that looks like in practice. I managed one artist’s Pinterest account for twelve months. I stopped more than a year ago. Her account is still bringing her traffic today.
That’s the whole idea. The work you do on Pinterest keeps working, long after you’ve stopped doing it, continually building a path toward selling your art.
And when something stops working, I’ll tell you that too. When my own impressions started falling, my first instinct was to blame the algorithm.
I wasn’t alone.
But when I finally dug in, the real problem wasn’t Pinterest at all. It was my own website. So I rebuilt it.
Every strategy I teach is one I’ve used on my own account, for my own paintings. That’s the only kind I trust.
Wherever you are with Pinterest, brand new or with a few boards in place, there’s a spot for you here.
The Board Starter Guide walks you through the foundation: how many boards to create, how to name them, and why boards are still the strongest part of a Pinterest strategy. It’s the first thing I fixed on my own account, and it’s where I tell every artist to begin.
My self-paced course for artists. You don’t need to know anything about Pinterest to begin. I certainly didn’t. It takes you from how the platform actually works to a presence that keeps growing while you paint.
Not sure whether your Pinterest is working at all? A Pinterest Account Audit gives you an honest picture of your profile, boards, keywords, and Pins, plus a written action plan and a call to walk through it. Or, if you’d rather keep creating while I handle Pinterest, I manage accounts too.
This part may surprise you. I’m not really a marketer. I’m endlessly curious about color: the science of it and the beauty of it, the way a hue lands in your body before you’ve had time to think about it.
That curiosity is why I paint. It’s also, strangely, why I’m good at Pinterest. Pinterest is a visual search engine. It rewards work that stops someone mid-scroll. Color is how that happens.
When I build a Pin, I’m making the same decisions I make with a brush in my hand. Contrast. Temperature. What draws the eye, and what lets it rest.
Almost no one teaching Pinterest is talking about color. It’s the part of this work I most want to teach next.
When I’m not pinning, I’m painting at a table, on the floor, or sometimes against a wall I’ve covered in canvas. Wherever the work calls. And I’m outside a lot, moved by the colors that become my paintings.
If you’d like to see where all of this actually goes, the paintings live in the portfolio.
This website is dedicated to Frodo, my pup, who walked beside me through life’s biggest shifts. His picture is tucked into the banner images. See if you can find him.
To John Warner Williams and Elizabeth Robinson-Williams, photographer and stylist. To Alessandra Baldo, who made me look good. And to my brother Curt, I couldn’t have done this without you.
When my own impressions fell, the first thing I fixed was my boards. That’s still where I’d tell you to begin.
The Board Starter Guide is free. Inside are the first five boards I’d create today, how I name them, and why they matter more than most people realize.