In this brief article, we talk about what the keyword bubbles are on Pinterest, and how they help your keyword research. But first, what are keywords, and why are they so important?
What are Keywords and Why They Are So Important
Whether you’re using Pinterest, a web browser, or the Explore tab on Instagram, the words you enter in the search bar are keywords.
Keywords are the dots that connect the content you write with the audience you want to attract.
Keywords play a crucial role in search engine optimization, which is the process of improving your visibility on Pinterest. Plus, using well-researched keywords increases the likelihood that your website will be found during a web search, as well as, that your profile will be discovered on Instagram. Yes! Keywords hit the Instagram scene in late 2021 and are edging out the importance of hashtags. In case you didn’t know, hashtags, once prominent on Pinterest, are no longer used today. If you’re using them on Pinterest, stop. Using hashtags on Pinterest is an outdated feature that no longer helps your Pins rank in searches.
SEO is Here to Stay
Search engine optimization, SEO, is an important part of your marketing strategy. While the mere mention of SEO may send you in the other direction, facing it head-on is essential for the growth of your creative business and is a crucial part of building awareness.
Pinterest makes SEO fun.
Just as web browsers are search engines, so is Pinterest. But instead of text, visual images appear in the results. The SERPs, search engine result pages, which appear after you’ve entered a keyword in the search bar on Pinterest, appear as colorful rectangular shapes filled with images, often with text overlays, called Pins.
Similarly, after entering a keyword into the search bar on Google, keyword bubbles appear right below the search bar with each new query, below.
On Pinterest, the keyword bubbles appear as colorful oblongs that also include a circular image, below:
What’s the Big Deal About Keyword Bubbles on Pinterest
Well, keyword bubbles on Pinterest have come, gone, and morphed over the past several years. If you’ve frequented Pinterest you may remember these bubbles:
Or these, which were the version of the keyword bubbles just before those shown earlier in the article, looked like this:
People who use Pinterest, Pinners, love the keyword bubbles and were disappointed to lose this helpful keyword research feature, so the return of keyword bubbles makes sense. I wager that keyword bubbles on Pinterest will be sticking around.
Right now, the keyword bubble search continues to get upgrades, like the recent addition of an image within the bubble:
Pay Attention to The Latest Pinterest Features and Updates
On a side note. Remember when Story Pins evolved to Idea Pins (circa 2021) and how everyone was making Idea Pins because of their effectiveness in driving engagement and traffic to your profile? Pinners who incorporated Idea Pins saw rapid growth by incorporating this new feature. Since then, Idea Pins have been wrapped into the Pin-making process, it’s more streamlined to create video or static content under one roof, so to speak, on both mobile and desktop.
The point is, that anytime Pinterest makes a change on the platform it’s a signal of the importance of that feature for helping your content to rank. Keyword bubbles are evolving and offer another layer of insight into what Pinners are searching for, so keep referring to them to create content and to fatten your keyword library.
How to Get the Most Out of Using Keyword Bubbles
Keyword bubbles are found when using a desktop, they do not exist on mobile, currently.
Each time you type in a keyword in the desktop search bar (from your Home feed, Business Hub, or Profile pages) the keyword bubbles will pop up under it. Some of these same keywords are also found in the dropdown, which appears automatically in the Home feed and Business Hub when you select All Pins from your Profile, shown below:
Let’s take illustration art for example. As you expand the keyword into long-tail keywords, more options are presented for you. The longer the keyword phrase you create the fewer keyword bubbles appear. However, to niche down like this is effective SEO if you’re trying to attract specific Pinners who have an interest in illustration art drawing creative sketches.
Play around with keywords that are relevant to what you do, and who you want to attract. See what Pins are coming up in those searches. Are these Pins relevant or inspiring? If so, you’re on the right track.
Reveal More Keyword Bubbles by Expanding Your Browser Window
But what isn’t always obvious is that as you stretch your web browser, that is, widen the screen across your desktop, there are more keyword bubbles revealed. In the case of our example above for illustration art, I was able to uncover a total of 25 keywords. The list below appeared on one single line as I stretched the width of the web browser window:
Granted, this is not a convenient way to search for more keyword bubbles. Maybe Pinterest will improve on this, soon.
Keyword searches are dynamic
Keyword searches do not always pull up the same keyword bubbles even when entering the same keyword. Pinterest searches are delivering results as they happen.
More Ways to Find Keywords On Pinterest
Keyword Bubbles and Pinterest’s Dropdown Search Bar shared above, are just a couple of ways to find keywords on Pinterest. Discover more ways to find keywords:
- Check out How to Use Keywords on Pinterest and download the Keyword Kit, a complete guide to finding keywords on Pinterest.
- Keywords can also be found using the Pinterest Trends Tool, check out How To Access And Use The Pinterest Trends Tool
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Looking for guidance on how to use Pinterest to drive new audiences to your website, grow your mailing list, and market your art online? Learn about my services, here.
