No matter your creative medium, visual artist, sculptor, musician, or maker of wine, knowing what topics are trending, and the keywords related to your passion, is essential for creating Pinterest content that resonates with your audience. The insights you glean from the Trends Tool help you make Pins with higher engagement, leading to more outbound clicks and more traffic to your website.
Let’s look at how to take your Pin-making to the next level with the free Pinterest Trends Tool.
Inside this article:
- What’s the Pinterest Trends Tool?
- How to find the Pinterest Trends Tool and use it to discover trends
- How to use the Pinterest Trends Tool to research keywords and plan content.
- Why the Pinterest Trends Tools is valuable for Pin Making.
1. What’s the Pinterest Trends Tool?
The Pinterest Trends Tool shows you what people on Pinterest are searching for in a particular region throughout the year. It displays the top trends for a global region sharing the top monthly, yearly, seasonal, and growing trends, along with specific trending content.
The Pinterest Trends Tool shows you what people on Pinterest are searching for in a particular region throughout the year.
Trends can be narrowed to topics or interests like Art, Design, and Home Décor, and can be refined further by age and gender to home in on your target audience’s searches. You can even drill down to specific keywords in your niche or creative discipline.
The Pinterest Trends Tool is a guide to creating and posting Pins that are relevant to your audience at the time they are on Pinterest looking for what you offer.
Pinners are planners.
2. How To Find the Pinterest Trends Tool and Use It To Discover Trends
The Trends Tool will help you choose the most timely keywords to use in your Pin Titles and Pin Descriptions today so that your Pins will appear in searches when your audience is looking for the content you are Pinning.
How To Find the Pinterest Trends Tool
The Pinterest Trends Tool operates on several pages within the Pinterest trends tool. You can navigate in two ways to access the Trends Tool:
1. Directly, from your browser’s search bar at trends.pinterest.com
2. From the Pinterest Nav bar, select Pinterest Trends
No matter which option you choose, you’ll land on the Trends overview page. As you scroll the home page, you’ll uncover these sections:
- Trends in the spotlight
- Moments
- Shopping trends
- Search trends
- Editors’ Picks
- Pinterest Predicts (for the current year)
The left menu bar takes you to dedicated pages that expand on Shopping trends and Search trends, which is where we’ll dig in next. For the most targeted data, start by choosing the region where your audience lives.
Get the most from Search trends section
Think of Search Trends as free market research. It shows you the exact words people are typing into Pinterest search, and just as importantly, whether those searches are rising, seasonal, or steady. For an artist, that’s gold: it tells you which keywords are worth putting in your Pin titles, descriptions, and board names before everyone else catches on.
Here’s how to work it
Start with the four views. Along the top you’ll find four ways to look at the data, and each answers a different question:
- Growing trends — what’s rising fast right now (high growth in the last 90 days). Great for catching a wave early.
- Seasonal trends — searches that spike at the same time each year. This is your planning tool for holidays and seasons.
- Top monthly trends — what’s most searched this month.
- Top yearly trends — the big, dependable searches that come back year after year.
Read the shape, not just the number. Each keyword shows a little search-volume line (the shape of interest over time) plus its weekly, monthly, and yearly change. A term climbing steadily is a safer bet than one that spiked once and is already fading. The shape tells you the story the percentages can’t.
Click the crystal ball 🔮. This is the feature most people miss. Clicking it reveals a keyword’s predicted peak when the search is expected to be busiest.
Since Pinterest takes weeks to understand and rank a new Pin, this lets you do the single most powerful thing in Pinterest marketing: pin ahead of the peak. Aim to have your Pin live 45–90 days before that predicted high point.
Cut the noise with the filters. The Interest filter is your best friend here: use it to narrow the list down to your world (art, home decor, and the like) instead of wading through everything. You can also filter by Age, Gender, and Moments to understand who’s searching, and use the search box to look up a specific keyword you’re considering and see how it behaves across the year before you commit.
Trend plus your lane, the real lesson. Open Growing trends and you’ll see searches like a random person’s name or “october nails ideas.” Growing trends constantly surfaces viral stuff with nothing to do with your art, and that’s the trap. A trending keyword only helps if it genuinely fits what you make. Chasing an off-topic trend might earn a few glances, but it confuses Pinterest about what you’re about, and that hurts how your real work gets found. The move is always a rising keyword that matches your art, never the trend alone.
🌿 Try this (5 minutes): Open trends.pinterest.com, set your Region, and add the Interest filter closest to your work. Pick one rising keyword that genuinely fits your art, click its crystal ball to see when it peaks, and jot down the date. That’s your cue to have a Pin posted 45–90 days before. One keyword, one peak, one Pin. That’s the whole tool working for you.
Build your keyword bank. As you spot terms that fit your art, collect them. (You can even hit Export to save a list. The Export button appears next to the Date Range above the graph after you run a search.) Those become the searchable words you weave into your next round of Pin titles, descriptions, and board names so your work shows up when the right people go looking.
(A quick note: if you ever see a section called Trends matching your Pins below the search bar, that appears for accounts exploring or running ads. We’re not covering ads in this article.)
3. How To Use the Pinterest Trends Tool To Plan Ahead And Research Keywords
Plan Content Ahead
Type a topic into the search bar and hit enter. A keyword graph appears, showing how often people search that term compared to all searches that week, indexed from 0 to 100.
By selecting a specific period (3 months, 6 months, 1 year, 2 years) you can gauge when trends for your topic are more likely to be searched, based on historical data.
Timing is everything.
Research Keywords
Take the topic ‘art,’ for example. As an interest, art holds a high index, above 60, up to 100, without many dips through the year. Using “art” in your Pin copy helps surface your Pins, but in a crowded search. Adding secondary phrases and niche words gives you a better shot. (And as a visual search engine, the Pin’s image is key to standing out.)
Now a more niche term, ‘colorful abstract art.’ It’s specific, so it’s searched less often, the index surges and shrinks across the year. But timed right, those niche terms in your titles, descriptions, and text overlay help your Pins rise to the top. Timing is everything.
At the bottom of the graph, find Related trends, more keywords to consider and compare, so long as they’re relevant to what you offer. Scroll on for Demographics (the value of your topic across audiences) and Popular Pins (Pinterest’s way of saying “these are working, use them as inspiration to make your own”).
Want your Pins found in the first place? Make sure your business account is optimized for search. Not sure what that looks like? Read Pinterest SEO Starts With These 7 Steps.
4. Why the Pinterest Trends Tools Is Valuable For Pin Making
Remember, Pinners are planners.
People on Pinterest plan months ahead. The Trends Tool helps you anticipate what they’ll be searching for at a given time of year — and because Pins need to be scheduled ahead so the algorithm can index and understand them, that lead time is everything. Stay on top of trending topics and high-volume searches, and you can craft relevant Pins that rise to the top and stay in circulation to be found again and again.
Another Reason To Use The Pinterest Trends Tool
It’s a great place to start when you’re deciding what to write about on your blog — and even if you don’t blog, using the language inside Pinterest to shape the copy in your Pinterest account can attract a wider audience and support your Google SEO.
Now that you know how to use the Pinterest Trends Tool, it’s time to get out there and create irresistible Pins that show up right when your audience is searching.
And if you’re wondering where to start — or you’ve bitten off more than you’d like to chew — check out my services. I’m here to help.
Pin It For Later ⤵️
